Frustrated agent considers quitting real estate

Thinking of Quitting Real Estate in California? Here’s How Determined Agents Are Pivoting Instead

You’re not the only one who’s thought about it. 

Maybe it happened while scrolling through your phone at 11 p.m., realizing you’d spent another Saturday answering client texts instead of actually living your life. Or perhaps it hit during your third open house of the weekend, watching tumbleweeds roll through while your competitors seemed to be closing deals left and right. 

The “I think I’m done” moment is real, and it’s more common than you might think. California’s real estate market isn’t for the faint of heart. High competition, demanding clients, and the constant pressure to perform can leave even the most dedicated agents questioning whether it’s all worth it. 

But before you dust off that résumé, consider this: some of California’s most successful agents have been exactly where you are right now. The difference? They didn’t quit. They pivoted. 

Key Takeaways 

  • Recognize the “I’m Done” Moment: Feeling burned out in real estate is common, but it doesn’t always mean you need to leave the industry. 
  • Specialize in a Niche Market: Focusing on areas like property management, relocation services, or luxury real estate can help you stand out and reignite your career. 
  • Invest in Certifications: Gaining new skills through professional certifications can open doors to higher-paying opportunities and refresh your passion for the industry. 
  • Explore Adjacent Income Streams: Branching into areas like home staging, listing photography, or notary services can provide additional income and variety. 
  • Reconnect with Your “Why”: Reflect on what drew you to real estate in the first place to determine if you need a career change or just a shift in strategy. 

The “I Think I’m Done” Moment Is More Common Than You Think 

Burnout in real estate is practically a rite of passage. Between market fluctuations, commission splits, and the never-ending hustle to generate leads, it’s easy to feel like you’re running on empty. 

According to the 2025 California Real Estate Salary Guide, 60% of full-time agents report earning between $100,000 and $200,000 per year. That’s impressive, but here’s what those numbers don’t show: the late nights, the deals that fell through, the months where your income looked more like a roller coaster than a steady paycheck. 

Add to that the pressure of social media, where every other agent seems to be closing luxury listings in their sleep, and it’s no wonder so many people consider throwing in the towel. 

But here’s the thing: feeling burned out doesn’t mean you’re in the wrong career. It might just mean you’re in the wrong lane. 

Before You Walk Away, Try This 

Instead of leaving real estate entirely, some agents are finding new life in the industry by shifting their focus. Here are three pivot strategies that are working for California agents right now: 

1. Specialize in a niche market

General residential sales can feel like shouting into the void. But when you specialize, you become the go-to expert in a specific area. Consider pivoting to: 

  • Property Management: Property management provides steady, recurring income, involves fewer showings, and allows you to build long-term relationships with clients who stick around for years. Plus, California’s rental market isn’t slowing down anytime soon. 
  • Relocation Services: Help people moving to California from out of state. You’ll work with motivated buyers who actually need your expertise. 
  • Luxury Real Estate: Yes, it requires additional training (more on that in a minute), but the commissions can be life changing. One luxury deal can equal six months of mid-tier transactions. 

2. Add professional certifications

Sometimes all you need is a fresh skill set to reignite your passion. Professional certifications not only make you more marketable, but they can also open doors to higher-paying opportunities. 

Allied Schools offers several Professional Certification Programs designed to help California agents stand out: 

  • Real Estate AI Specialist (REAIS): Learn how to leverage AI to automate tasks, improve client communication, and work smarter, not harder. 
  • Certified Buyer Agent Expert (CBAE): Position yourself as the expert in representing buyers in today’s shifting market. 
  • Property Valuation Expert: Master the art of pricing properties accurately and confidently. 

These programs aren’t just résumé-builders; they’re practical tools that can transform the way you do business. 

3. Explore adjacent income streams

Who says you have to pick just one thing? Some agents are supplementing their income (and keeping things interesting) by branching into the following side gigs: 

  • Professional Listing Photography: If you’ve got an eye for design, this can be a lucrative side gig. 
  • Home Staging Consulting: Help sellers present their homes in the best light—literally. 
  • Notary Services: This service has a low barrier to entry, flexible hours, and can provide a steady stream of potential real estate clients. 

3 Questions to Reignite Your Purpose 

Before making any major career decisions, take a moment for some honest self-reflection. Ask yourself: 

1. What originally drew me to real estate?

Wasit the flexibility? The earning potential? The satisfaction of helping people find their dream homes? Reconnecting with your “why” can help you determine whether you need a career change or just a perspective shift. 

2. Am I burned out on real estate or just burned out on my current situation?

Maybe it’s not the industry. It could be your brokerage, your niche, or your client base. Changing one of these variables could make all the difference.

3. Have I invested in my own growth lately?

When’s the last time you took a course, attended a conference, or learned a new skill? Sometimes the best cure for burnout is simply feeling likeyou’re moving forward. 

Still not sure what’s holding you back? Take the Real Estate Saboteur Quiz, a quick, 36-question assessment that identifies the hidden mindset blocks sabotaging your success. You’ll discover which of the nine Real Estate Saboteur Types is running the show (hello, Inner Critic and Perfectionist) and get coaching tips to take back control. 

Real Stories, Real Rebounds 

Let’s talk about two agents who could have quit and had every reason to but chose to pivot their approach instead. Kimberly Galvan, a California agent, did not just face a rough start—she fought through it.  

“I tried for three years trying to pass this and also it took me 8 times,” she admits. She was working full-time and pregnant. It would have been easy to walk away from her dream of being a real estate agent. But Kimberly doubled down on resilience.  

“I feel like I did not give up because it was so easy to give up,” she said.  

Even after getting licensed, Kimberly describes the reality most agents face: the grind, the sacrifices, and the pressure to feel like you have to be “working seven days a week.” Her pivot was not leaving the industry but committing to what actually produces results.  

“Consistency is like for sure #1,” she said. She also highlights the importance of building a business around connection, not quick wins.  

“You need to do it for a lifetime,” she said. 

Kimberly’s persistence paid off, as she was named a RISMedia 2023 Rookie of the Year finalist. Kimberly’s journey is proof of what grit, focus, and a long-term mindset can accomplish. 

Kimberly’s story shows what it looks like to push through the early stage. Heather McColaugh’s story shows what it looks like to pivot for longevity.  

Heather was blunt about the heavy workload of real estate agents. “Burnout is real and the grind of this is very real,” she said. 

Heather compares the real estate profession to marathon training. “Everything that you do today doesn’t necessarily show up today. It’ll show up in 30 days.”  

Regardless of the workload, Heather chose to pivot and remain in the profession by building a niche around life transitions where clients need more than a salesperson.  

“I tend to do a lot of divorce work, and I do a lot of work with attorneys,” she said. 

These are not unicorn stories. They are what happens when you stop treating difficulties and burnout as a sign to quit and start treating it as a signal to pivot. Refine your lane, build a support system, and commit to the habits that compound. Because if “burnout is real,” so is the rebound. Sometimes the comeback starts with one decision.  

Do not leave the business. Change how you are doing it. 

Building Long-Term Relationships and Job Satisfaction 

Here’s something the burnout narrative doesn’t talk about enough: the deep satisfaction that comes from building long-term client relationships. 

According to survey results from the Allied School 2026 California Salary Guide, over 57% of surveyed alumni report career satisfaction. Breaking it down: 

  • 22% are extremely satisfied 
  • 35% are somewhat satisfied 
  • 29% are neither satisfied nor dissatisfied 
  • 12% are somewhat dissatisfied 
  • Only 2% are extremely dissatisfied 

That means the vast majority of agents (57%) are finding fulfillment in this industry. They’re building businesses they’re proud of, helping families achieve their dreams, and earning a solid living while doing it. 

If you’re in that middle 29% feeling “meh,” it might not be the career. It might just be your approach. 

Investing in Personal and Professional Development 

One of the biggest mistakes agents make is treating continuing education (CE) as a chore, or something to check off a list just to keep their license active. But what if your CE could actually help you grow your business? 

The Allied CE Membership isn’t just about meeting state requirements. It’s an all-access pass to career-advancing resources, including: 

  • Unlimited Access: Get access to all state-approved CE courses in California.  
  • Exclusive Learning Snacks: Enjoy bite-sized videos, tips, and tools to stay sharp without needing to commit to a full course.  
  • Professional Certification Discounts: Save 15-35% on additional certification programs, depending on your membership level.  
  • Luxury Home Marketing Training Discounts: Receive discounts on training from the Institute for Luxury Home Marketing. 

If you’re feeling stuck, investing in your own education might be the reset button you need. 

Addressing Challenges and Finding Solutions 

Let’s address the elephant in the room: real estate is hard. The hours are long, the competition is fierce, and for some months you’ll wonder why you didn’t just become an accountant. 

But every career has trade-offs. The difference with real estate is that you have more control than you think. You can: 

  • Choose your niche and work with clients you actually enjoy 
  • Set your schedule and build a business that fits your life 
  • Earn based on your effort, not a corporate salary cap 
  • Reinvent yourself as many times as you need to 

The agents who thrive aren’t necessarily the ones who never struggle; they’re the ones who refuse to stay stuck. 

Your Next Move 

If you’re thinking about quitting real estate in California, that’s valid. Burnout is real, and no one should stay in a career that makes them miserable. 

But before you walk away, give yourself permission to pivot. Explore a new niche. Earn a certification that opens doors. Take the Real Estate Saboteur Quiz and figure out what’s really holding you back. 

Because here’s the truth: the California real estate industry doesn’t need more people who quit when things get hard. It needs agents who are willing to adapt, grow, and find new ways to thrive. 

So what’s it going to be—quit, or pivot? 

With an Allied Schools CE Membership, you’ll join a community of top real estate talent and gain unlimited access to California-approved continuing education courses, career-advancing certifications, and cutting-edge tools like Real Estate AI MasterTrack.  

Take your real estate career to the next level. Explore Allied Schools’ CE Membership options today and unlock your all-access pass to growth, knowledge, and success.