Pros and Cons of Working For an Online Real Estate Brokerage

real estate agent talking to colleaguesIn the ever-evolving landscape of real estate, the emergence of new technology has revolutionized the industry. With online tools, virtual education, and even digital prospecting becoming the norm, the real estate game is markedly different than it was just a decade or even a few years ago.

The good news is that many of these changes are for the better. It’s never been easier to start your career or achieve the freedom and flexibility most aspiring real estate agents crave. One emerging trend in real estate in today’s digital age is the ability to work for an online real estate brokerage.

Whether considering a new career in real estate or contemplating a switch from a traditional brokerage, it’s crucial to weigh the pros and cons of working for an online real estate brokerage. Read on to delve into the advantages and drawbacks to help you make an informed decision.

Key Takeaways:

  • Assess Your Preferences: Consider your preferred level of autonomy and support.
  • Research Thoroughly: Examine commission structures, training programs, and company culture.
  • Stay Adaptable: Be open to learning new skills and adapting to industry changes.

Pros of Working for an Online Real Estate Brokerage

There are some benefits of working for an online real estate brokerage.

1. Flexibility

One of the most enticing aspects of working for an online brokerage is flexibility. Agents have the freedom to set their own schedules, allowing for a better work-life balance. Whether you’re a parent juggling family commitments or an ambitious entrepreneur seeking autonomy, the flexibility of an online brokerage can accommodate diverse lifestyles.

2. Competitive commission splits

Online real estate brokerages offer more competitive commission splits than their traditional counterparts. With lower overhead costs, these brokerages can pass the savings to their agents, resulting in higher earning potentials. For agents focused on maximizing their income, this financial advantage is a compelling reason to consider joining an online brokerage.

3. Salary and benefits

Unlike some traditional brokerages that operate solely on commission-based models, many online brokerages provide agents with a base salary along with benefits such as health insurance and retirement plans. This added financial security can alleviate some of the uncertainties associated with commission-only compensation structures, offering agents peace of mind and stability.

4. Technological advancements

Online real estate brokerages are at the forefront of technological innovation. Agents are provided with access to cutting-edge tools and resources to streamline their workflows and enhance client experiences. These platforms often offer advanced CRM systems, virtual reality tours, and data analytics capabilities. Agents are empowered to work more efficiently and effectively. By embracing technology, agents can deliver superior service to their clients, differentiate themselves in a competitive market, and stay ahead of industry trends.

Cons of Working for an Online Real Estate Brokerage

Here are some drawbacks of working for an online real estate brokerage.

1. Limited in-person training and networking

In real estate, networking is critical. One of the drawbacks of working for an online brokerage is the lack of in-person training and networking opportunities. While traditional brokerages often offer extensive mentorship programs and regular networking events, online brokerages may rely more heavily on virtual resources, which may be less effective for agents who thrive on face-to-face interactions and hands-on guidance.

2. Fewer “done-for-you” services

Another consideration is the level of support and resources provided by online brokerages. While some may offer robust technology platforms and marketing tools, others may provide fewer “done-for-you” services, requiring agents to take on more responsibilities independently. This can be challenging for agents who prefer a higher level of support and assistance in managing administrative tasks.

3. Lack of direct supervision and support

In an online brokerage environment, agents may experience a lack of direct supervision and support compared to traditional offices. Without physical oversight from a managing broker or team leader, agents may feel isolated from their peers and superiors. This absence of in-person guidance can hinder professional development and growth. Agents may miss out on spontaneous learning opportunities and constructive feedback. Without regular check-ins or accountability structures, agents may struggle to stay motivated and focused on their goals if they aren’t natural self-starters.

4. Potential technology challenges  

While online brokerages leverage technology to streamline processes and enhance efficiency, there may be challenges associated with adopting and adapting to new tools and platforms. Agents who are less tech-savvy or resistant to change may find it challenging to navigate the digital landscape effectively. Technical issues or downtime with essential systems could disrupt day-to-day operations and impact productivity. Without robust IT support or training resources, agents may struggle to troubleshoot issues independently, leading to frustration or inefficiencies in their work.  

Is an online brokerage right for you?

Some agents may thrive in an online brokerage, while others may find it a less-enticing work environment than a traditional real estate brokerage. Ultimately, it depends on your work style, preferred level of autonomy, and tech-savviness. Here are some key takeaways to consider when comparing your options:

  • Assess your preferences: Before committing to an online brokerage, carefully evaluate your preferences and priorities. Consider whether you prioritize flexibility and autonomy or prefer structured support and mentorship.
  • Research Thoroughly: Conduct thorough research on potential online brokerages, examining their commission structures, training programs, technology platforms, and company culture. Look for reviews and testimonials from current and former agents to gain insight into their experiences.
  • Stay Adaptable: The real estate industry is constantly evolving, and the dynamics of online brokerages may continue to change. Stay adaptable and open to learning new skills. It takes an acceptance of emerging trends to thrive in this competitive landscape.

Working for an online real estate brokerage offers a range of benefits. However, it’s essential to consider the trade-offs when making your decision. Determine which option best aligns with your personal and professional goals, and you’ll land on the right fit for your real estate career.

Are you ready to embark on a rewarding career in real estate? Allied Real Estate Schools offers comprehensive pre-licensing courses and continuing education programs designed to enable continued success throughout your real estate career. Explore our courses today and take the first step toward achieving your professional goals.


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