All real estate agents aren’t the same, so it’s not surprising that the same holds true for real estate companies. In every facet of our industry, Coldwell Banker Real Estate LLC sets the standard for innovation, expertise and support. As a Coldwell Banker affiliated agent, you’ll enjoy access to state-of-the-art technology, the strength of a global network and an empowering culture of excellence — advantages that will elevate your brand in the minds of consumers that distinguish you from the competition.
The Coldwell Banker® System by the numbers
Plenty of real estate companies talk a good game, but when the rubber meets the road, few others stack up to the Bona Fides at the Coldwell Banker brand. Whether it’s having over $240 billion in sales volume*, leading the social and digital media environment, contributing to local communities and causes, or activating the power of a global network for referrals, the Coldwell Banker system has the competition’s number. Which means so do our students.
Brand power and recognition
In real estate, exposure is everything. And from the top down, the
Coldwell Banker® brand provides it. Its national advertising campaigns have scored highest in effectiveness for the real estate category five years running, providing valuable brand recognition that benefits the entire network.
Additionally, the work is hugely popular on social media, helping drive quality leads to agents. At the agent level, customized versions of the national ads and elegant collateral present you in a sophisticated and professional light at every touchpoint.
Empowerment and support
Real estate agents are social creatures, and you’ll find them in their natural habitat at Gen Blue®, a one-of-a-kind conference and celebration held by the Coldwell Banker® brand. Taking place in cities from Miami to Los Angeles, this is the ultimate expression of what it means to be part of the Blue. Around every corner you’ll find opportunities for networking and learning from some of the smartest and most successful names in the business. Awards are given out as recognition to top producers and cultural leaders. Visionary speakers are there to inspire. Entertainment is A-list. The atmosphere is electric, because anything can happen. It’s the purest representation of the Coldwell Banker experience.
Versatility
In 1906, the Coldwell Banker brand set out to create the world’s nest real estate experience. To better serve its clients, Coldwell Banker® affiliated agents had to be smarter. More committed. More trustworthy. It sought a higher class of agents and believed that they deserved a higher class of support. In this sense, nothing has changed. The Coldwell Banker brand is home to those agents who demand more from a real estate company, whether it’s technology or culture or opportunities to grow.
With the Coldwell Banker brand at your side, you become better. More capable. More inspired. More knowledgeable. And to your clients, more trustworthy. You become a winner. Part of a network of winners united in their desire to be the very best. It’s time to join a real estate company that’s as extraordinary as you are.
Quality education and training that help you each your full potential
Whether a seasoned professional or just starting out, it’s never the wrong time for an agent to hone their skills. And with an ever-changing real estate landscape, there’s always something new to learn, and Coldwell Banker University® is there to help. CBU education is developed by gathering the best practices of top-performing agents and converting them into action-oriented programs that build critical skills and habits. From setting goals to leveraging your resources, winning listings to negotiating transactions, the skills taught will help propel you to higher productivity and a more successful future.
Global Luxury. We know a little bit about luxury.
There’s no place the Coldwell Banker® sign is more at home than in front of many of the world’s premier luxury properties. The Coldwell Banker Global Luxury® program is among the most successful names in high-end real estate, powered by affiliated agents in 47 countries who deeply understand this unique market’s intricacies and clientele. It’s why the Coldwell Banker system had over 28,000 transaction sides of $1 million-plus properties annually*. Proprietary tools such as the flagship Homes & Estates magazine (on newsstands across the globe), a luxury certification course created with the Institute of Luxury Home Marketing and an unrivaled international referral network are just a few of the reasons that the Coldwell Banker Global Luxury program is a truly extraordinary force in the luxury space.